You can add source codes to your links and widgets to track anything. For example, you could use source codes to track different versions of online ads all pointing to the same petition to see which ad version results in the most action takers. When using keywords for text to take action, keywords are saved as the source code. The source code will appear as keyword:join, where 'join' is whatever keyword the activist texted.
To add a source code, add source=whatever_you_want as an argument on your link or widget.
When writing an email, you can click Add Link Parameters below the Email Wrapper or Layout dropdown menus to apply a source code to all URLs in the email.
Source codes are automatically added to links and widgets on all thank you pages as well. For example, the default Facebook share link from a petition would look like this: https://www.actionnetwork.org/petitions/your-petition-name?source=facebook.
Just change "facebook" to something else to create a new source code, which will be tracked in your statistics and reports and will be available in email targeting.
If you add a source code to a URL for a page containing a widget, actions taken in that widget will reflect the source code used by the hosting page's url, for easy tracking.
When migrating to Action Network, you can also upload source codes. This allows you to preserve data from your old platform on where people joined your list from. You'll be able to upload one source code per activist, per upload.
Note: Only use letters, numbers, dashes, and underscores for your source codes. And note that underscores and dashes are equivalent when targeting reports or email, so source=whatever_you_want and source=whatever-you-want will appear the same when targeting reports or email.
To see all source codes for an activist, select the All Source Codes field when choosing data for your report. Click here to learn more about this.
To compare how all the source codes your group has used over time have performed in one report, you can go to the Statistics tab in the Group Manage page and click Download Source Code Stats. There will be two rows for each source code. The first row will tell you how many people took action through it overall, while the second will tell you how many new people to your email list signed through a link with that source code. This report will show you the count of people who came through a certain source code, how many new people it added to the email or mobile list, the lifetime value of donations made by activists with this source code on their record, and the number of recurring donations linked to the source code. This report is great if you want to get an idea of the number of people who subscribed as the result of an acquisition effort or donated as a result of a donation drive.