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Analyzing and downloading donation data

On your fundraising management page after you publish, you'll be able to track statistics about how your fundraiser is doing. The graph on the top of the statistics tab shows both number of donations and dollars raised. The charts below break out dollars, average donation size, number of donations, and new to list based on websites, referral codes, and source codes.

If you are collecting recurring donations, each time the donation recurs a new donation will be created by that donor, incrementing these graphs and charts.

On the recipients tab, you can see how much each recipient has raised on this page, including dollars, number of donations, and recurring dollars and number of recurring donations. Note that the total number of donations here may be greater than the total you see on the statistics page. On the statistics page, if one person makes a donation that gives $5 each to two recipients, that's counted as one donation. On the recipients page, as donations are broken out by recipient, that's counted as two.

You can download a spreadsheet of all information about each donation from the donor information tab. The download will give you name, address, city, state, zip/postal code, recipient, amount (plus WePay fees and net amount), donation status (success, failed, refunded), recurring options, referrer, source code, timestamp, WePay transaction ID, and any custom fields on each donation.

If you are collecting recurring donations, each time the donation recurs a new donation will be created by that donor, making another line in the spreadsheet. The first donation will have the recurring period, the rest will not. If the donor's credit card fails for whatever reason in the future, the donation will be marked as failing. If you or the donor cancel the recurring donation, it will be marked as cancelled.

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