Choose "Create Form" from the "Start Organizing" menu to start creating your form.
Fill out the form's title and description for your form to get activists to fill it out. Next, you have the option of removing the goal slider from your form on the right side, if you don't want to count the number of actions you're receiving publicly. (ex: On a tell your story form, you might not want to count the number of stories you're receiving publicly.) You also must fill in a heading for your form on the right -- your call to action as activists are preparing to fill it out. (ex: Tell your story here) Finally, you can add in custom form inputs using the visual form builder (explained here) or by writing your own HTML. And you can add an optional image if you choose.
Next, you can add optional thank you page text, and show or hide the sharing options on thank you pages.
When you're ready, publish your form to make it live and start collecting information.