Keywords allow your activists to text to take action on petitions, forms, and events. If you have a mobile messaging partnership, you can use keywords on some of your actions. This allows activists to text things like 'JOIN' or 'RSVP' to your phone number, which counts as them taking action. For more on mobile messaging partnerships, click here.
Texting a keyword will function just like someone taking action online. After they text the keyword, they will receive an auto-response email if their email address is on the activist record. They will be recorded as taking action in the 'Report & Delivery Options' tab, and the action thermometer will be counted up. The source code for that action will be recorded as the keyword the activist texted in, such as
keyword:join If you would like the activist to receive a mobile message after texting the keyword, use ladders.
To add a keyword, navigate to your action manage page and click 'Edit Keywords' at the top, under the title. Type the word that you'd like to appear as a keyword and add each individually to the list. The keywords are deduplicated across your group, are *not* case sensitive and you can have as many as you'd like. For example, someone could text "join" or "Join" or "JOIN" and all those keywords would work. As you add keywords, you can view them under the 'active keywords' section, and click the X to remove them if you'd like. When you've added all your keywords, click 'Okay! All done!'
You can also view your active keywords on the sidebar of the action manage page, beneath the action counter. Click the X to remove any keywords you don't want. You can also view an action's keyword on the Actions tab of your group manage page.
If you unpublish actions or cancel events, those keywords will no longer trigger that action. If someone were to text that keyword to your number, they would be sent to the Mobile Message Inbox.
Note: Keywords can only be used with petition, event, or form action types. Keywords cannot be used if an action has multiple sponsors. If your group is using a shared short code, the keywords will be deduplicated across all groups sharing the short code.