You can get a general overview of the growth and size of your list in the Statistics tab of the Group Manage page. On Action Network, all the numbers you see are estimates that aren't updated in real time. You will need to pull a report to see the most up to date accurate counts. However, you can use the estimates from this page to gauge to get a rough idea of how your group's stats currently stand.
At the top of the page, you'll see two charts that help you visualize the size of your email and mobile lists over time. Below these charts, you'll get an estimate for the current size of the list, how many are new to the list, the number of actions taken, and unsubscribes all in the last week.
Below this section is the Growth Chart. Here, you can see the top sources of new activists by source code or action over the last 24 hours/week. Source codes let you see what site or specific link people clicked on to take action and it's a great way to see what sharing method is most effective for your group. Click here to learn more about source codes. Actions will let you see what actions engage people the most, so you can see what people are interested in doing or if certain policy issues are particularly engaging.
At the bottom of this section, you can click Download Source Code Stats to view stats on all the source codes your group has ever used. There will be two rows for each source code. The first row will tell you how many people took action through it overall, while the second will tell you how many new people to your email list signed through a link with that source code. This report contains the following info:
- Count - number of people on your list who have a certain source code
- New to email - number of new people added to your email list through a source code
- New to mobile - number of new people to your mobile list through a source code
- Lifetime value - value of the donations made by activists with this source code on their record
- Recurring donations - number of recurring donations linked to a source code.
This report is great if you want to gauge your ROI by seeing the number of people who subscribed as the result of an acquisition effort or donated as a result of a donation drive.
In the next section, you'll see a chart that estimates the number of funds you've raised each week over your group's time on Action Network. Below this, you'll see estimates on the total amount raised, recurring donations, and a projection for the next month based on current active recurring donors.
In the last section of the Statistics tab, you can generate and download all transactions that have been made in this group including which fundraising or ticketed event page each activist donated on, the amount they donated, when the transaction took place, and other information. Click here to learn more about downloading transactions.