Choose "Create Letter Campaign" from the "Start Organizing" menu to start creating your letter campaign.
Fill out the letter campaign's title and description to get activists to write a letter. Next, choose your target list -- you can pick one of our seven built in target lists (U.S. Congress, U.S. Senate, U.S. House of Representatives, U.S. Governors, U.S. State Legislatures, U.S. State Legislatures Upper Houses, or U.S. State Legislatures Lower Houses) or you can choose any custom targets you've uploaded or have access to (explained here). Then, you have the option of removing the goal slider from your letter campaign on the right side, if you don't want to count the number of letters you're receiving publicly. You can choose a sponsoring group and you can add in custom form inputs using the visual form builder (explained here) or by writing your own HTML. And you can add an optional image if you choose.
If you are using custom targets, show or hide street or city fields to remove, say, city from the form if you do not want to collect it using the controls in the sample sidebar on the right. You can also decide whether you want to make the field required or not.
Choose "Save and go to next step" to move on and create your first letter version.
On the next page, enter in some letter writing tips for this letter version, explaining to your activists why they are writing a letter to these specific targets. Then click "Select Targets" on the right to add at least one target to this letter.
You can also optionally fill in a default subject line and message for your activists to help them get started writing a letter. Don't make these too long -- some elected officials limit the length of messages they receive, so we will truncate letters automatically as they're delivered if they're too long.
Additionally, we add a personalized salutation to the beginning of the letter and a signoff at the end with the activist's name, email, and address, so you don't need to start letters with "Dear Senator" or sign them off with "Thank you, [your name]".
And, unless you uncheck the "Allow activists to edit letter message and subject" box below, your activists will be able to edit and customize the defaults you give them.
Each letter version can also have variants -- typically small variations on one letter version. Click "Add Variant" to add a new variant, with its own default subject and message. Click the "Next" or "Previous" buttons to navigate through variants, and the "Delete" button to delete one. You can have as many variants you want for each letter version. When an activist goes to write a letter, they will be presented with one random variant for that letter version, which they can then customize if you've allowed customization.
You can add additional letter versions to send a different template letter to a different set of targets by clicking "Save & Add Version".
Or you can click "Save and go to next step" to add optional thank you page text, and show or hide the sharing options on thank you pages.
Click "Save Draft" to save your changes as a draft, or "Save & Publish" to publish your letter campaign.