Event campaigns are a feature only available to paying partners. To become a partner, please visit actionnetwork.org/partnerships
Once your group has been approved for access, click the "Event Campaign" button in the "Create A Sponsored Action" sidebar on the right to create a new event campaign. For more on getting approved for access to event campaigns, click here.
Event campaigns have three distinct sections -- your host form and instructions, your attendee form and instructions, and your event search search page. Before you publish your event campaign you must fill out all of the required fields for each one.
On the event campaign settings create page, give your campaign a title and a description that activists will see when they're searching. Next, you'll select the group that should sponsor this Event Campaign.
Below this, you have the option to add legal disclaimer text. This will appear at the bottom of your action. Basic HTML is accepted.
Next, you can also choose whether you want to allow anyone to host an event, only organizers or administrators of your group, or nobody. If you choose nobody, you will have to upload a spreadsheet of fully hosted events in order to have anything for activists to find when they search by ZIP/postal code, city, or Event Title. More on uploading full events by spreadsheet here.
Below this, you can choose to enable or disable the map. This is useful if you'll be doing virtual events without physical locations. You'll also have the option to enable 1 click RSVP. This allows activists to RSVP to events on the main Event Campaign page with 1 click if they're recognized. If you enable this, you will only be able to collect basic info we have on file like email address. You won't be able to collect an attendees mobile number or custom field data, even if those fields are on the event forms. Activists won't see or fill in these fields, so this data won't be captured. They will also skip the event's affirmative opt in settings and not display custom disclaimer text, which may have legal implications. Therefore, you may want to inform your event hosts that this option is active.
When you're ready, move on to the next step by saving or publishing.
After saving or attempting to publish you will be on the event campaign manage page. You'll get an alert at the top of the page that your action cannot be published because not all the required information is filled in. To continue setting up your event campaign, click the "Create Host Form" button in the top section to set up your host form.
On the host form create page give your hosts a pitch to convince them to sign up to host. We recommend letting potential hosts know how easy it will be to host an event, and what kind of support and instructions they will receive from you to help them do it. For example, you can let potential hosts know that you'll provide full instructions to help them pull off a great event after they sign up, and that you'll be letting activists on your group's email list who live near them know about their event to help increase turnout. Once you publish the event campaign, you'll be able to set up notifications on the Responses tab so that you and other administrators can be informed when a host creates a new event.
Click "Save and go to next step" to move on to the host instructions create page, where you can give your hosts detailed instructions on how to pull off a great event, including links to files you've uploaded or other resources.
When you're ready, move on to the next step by saving or publishing.
After saving or attempting to publish you will be on the event campaign manage page again. To finish setting up your event campaign, click the "Create Attendee Form" button in the top section to set up your attendee form.
On the first attendee create page, give your hosts a template description to convince attendees to sign up. Your host will be able to edit this text as they create their individual event, but a nice action-oriented pitch will help them recruit as efficiently as possible. You can also set up a template for which fields show up by default in the event RSVP form by using the Edit Form button or custom HTML in the sidebar, to decide which fields show up by default (like first name) or collect extra information and store it in custom or action only fields. Like the template description, hosts can edit these as well, but they will show up as the default when events are made under this event campaign.
Click "Save and go to next step" to move on to the attendee instructions create page, where you can give your hosts template instructions for their attendees, which hosts can edit if they choose, as well as edit the default thank you headline and sub-headline. If attendees should bring signs to a rally event, for example, this is where you could link to those sign files in your file repository so hosts don't have to search for that information themselves.
Click "Save and go to next step" to move on to the response/sharing options create page, where you can set some defaults for responses (like the autoresponder and 24 hour reminder email) and sharing (like the image that's shared on Facebook) for events made under your event campaign. Hosts can edit and customize these, but you can start them out with some defaults.
When you're ready, save or publish. If you've filled out all of the required fields on all of the create pages, your event campaign will be published and you'll be returned to the event campaign manage page.
To watch the event campaigns video tutorials, click here.