As of November 2020, you can now have mobile-only activist records on Action Network. That means that email address is now no longer required for all activists — activists can now be stored by either their email address or mobile number (or both!).
This has a few implications for your program:
- Deduplication: We will now deduplicate by both email address and mobile number. More on deduplication here.
- Mobile number core field: You must use the mobile number core field in order to store mobile-only records. If you aren't using our mobile number or mobile subscription status core fields yet, now is a great time to switch!. Here's how to do the migration.
- Integrations: If you are using any integrations (other than Salesforce, more on that below), you should not start using the mobile number core field or mobile-only records until you have talked with the integration provider (otherwise your data may not sync to the correct fields).
Salesforce sync: Mobile-only records will be skipped and not synced, more here.