On Action Network, you can use machine learning to safely send your emails to a wider audience that is likely to positively engage with it. This is useful if you want to grow your reach, warm up your list, or repair your sending reputation. This feature is only available to partners with Boost. Click here to learn more and join Boost.
After sending an email, you can expand your audience so it's seen by more activists on your list. To expand your audience, go to the Email Manage page and click the Expand Audience button at the top. You'll have the option to expand your sending universe from the initial send, to the next-best audience. We exclude anyone who already received an email from this group in the last 24 hours, then use Predictive Open Scoring to find the most likely engagers from the remaining audience. The audience is capped at 5% of your group's total deliveries in the last 24 hours to protect deliverability.
As an extra precaution, you can set a hard maximum send limit to limit the expanded audience size.
Click Send to Expanded Audience to send this email out to the new audience. The email will be sent right away.
Additionally, if you did any A/B testing in your initial email, can expand the audience of a specific test of the email so you're expanding the best performing version. To do this, go to the Test Results tab and click Expand Audience on the right side of the email you want to send out.