Emails

Mass Email

• Dealing with bouncing or spam complaining email addresses
• Installing DKIM and SPF records
• Installing link branding
• VIDEO TUTORIAL: Emails
• Creating and writing a mass email
• Step-by-step guide to using automated testing down the list

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Ladders

• Example Ladder: Following up with activists after they take action
• Example Ladder: Surveying your activists with Mobile Messages
• What are ladders?
• Ladder components and rules -- rungs, triggers, and action, decision, randomizer, and wait steps
• Creating or editing a ladder
• Testing and editing ladders

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