Email campaigns allow you to group emails together and manage them. This feature is helpful if you A/B test your emails but you want to report on rolled up stats for the campaign. You can view all your email campaigns on the Emails tab of your group manage page.
Creating and adding emails to email campaigns
To create an email campaign, go to the create a sponsored action menu on your group manage page.
Give your email campaign a name. This is how the email campaign will appear on your list of email campaigns at the bottom of the emails tab of your group manage page. Click 'Save and Create Email Campaign'
Next, below the title, you can create and add a new email to your email campaign, or add an existing email. If you create a new email, you will be redirected to the email create page. More on writing emails here. You can also add existing emails to your email campaign, whether they are in draft mode or already sent. Select your emails, then click add selected emails.
On the statistics tab, you can see the number of emails sent, scheduled, and in draft. Below that, you can see your overall email statistics for all the emails in the email campaign, including broken down opens, clicks, actions, and unsubscribes.
On the view emails tab, you can see each email that is part of this email campaign. You'll see if it's in draft, scheduled, or sent, the administrative title or subject of the email, and original creator of the email. On the right, you can remove the email from the email campaign, duplicate the email, duplicate with exclude, or edit or manage the email. You can also expand the stats and test results for each individual email. You can download statistics for all your email campaign on the emails tab of your group manage page.